Your school teacher would’ve drummed into you the ‘ie’ rule … But that was so long ago, and you can’t remember the additional two lines that cover the exceptions to the spelling rule. “I before E, except after C, unless it sounds like A”
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When writing copy such as blogs, social media content, newsletters and lead magnets (the list is endless) – you want to educate, advertise to and engage your target audience. To do this, your copy needs to be clear, concise and to the point. It needs to stand out, hook your reader and keep them on the page.
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